Acquiring Downloads: Marketing Your App Effectively Using App Store Optimization
Building your app in one thing but marketing the app is another task that has to be done right. Marketing your app is the most important part of the journey of an app. If your app doesn’t have downloads, it doesn’t matter how advanced your app and what the app looks like. To have a successful app journey, you must have a powerful marketing strategy outlined. Acquiring downloads is one thing but when it comes to marketing your app, you must look at the quality of your users. You need users that are engaging and who sticks with your app along with your app’s journey.
There are many marketing strategies you can try out to drive your app in the right way. App store optimization is a common and cost-effective strategy used by app developers. There are many ASO companies that provide app store optimization services that will help your app have the highest visibility in the app stores. It’s time to look at the marketing channels that are an offer to you:
What is App Store Optimization?
App Store Optimization (ASO) is used to increase the visibility of an app in the app store and optimize the app’s elements in the app store listing. ASO is very critical to app marketing because it is where your potential users land. Greater your ASO, the greater your app will be in the rankings and thus you earn more organic downloads. Below are some factors that affect ASO:
- Download count.
- Number of Positive Reviews.
- App name/Title.
- Description, screenshots, and preview videos.
App Reviews & Ratings
Reviews and ratings are your main key factor after all other elements of your app. Every user after going through your app description, app name and screenshots will land on reviews to see what the existing users think about your app and how well it is performing. Reviews will help you drive users to your app and ratings will increase the rankings of your app in the app store and search results. Therefore it is very important to keep an eye and work on ratings and reviews as well. You should have a feedback function on your app and prompt the users to rate and review your app. You must prompt at the right time and make sure that you catch the users at a bad time as the chances of leaving a negative review will be high. Also, you can think of ways to incentivizing the users to review your app.
Power of Social Media
We know that almost everyone owns a social media account and stays online browsing just randomly through the posts. You can make use of this opportunity and use it to market your app. Social media campaigns work really well to have a good relationship with your users. Web-based life is a standout amongst the most financially savvy advertising instruments around. App developers are flawlessly situated to benefit as much as possible from online networking since their apps are ideal subjects for the viral circle. The viral circle alludes to the snowballing impact that happens when an app’s current clients share their involvement with their social media friends, which urges those individuals to utilize and share the apps themselves.
Localize and Keeping Things Fresh
When your app has anything to do with the location, you must make sure to localize the app listing data in the app store. When you localize the app, your app will have great exposure and will be watched and used by more users. Likewise, keep things new concerning refreshing the app’s functions as well as all app store parts: screenshots, app description, and keywords. We prescribe that you check these variables each quarter. Ponder over user opinion when refreshing ASO; that familiar saying that the “user knows best” talks considerably more truth in app stores. Tune in to what they are stating and keep on working out the functionality of your app.
You can get optimization from various app store optimization companies who provide authentic services to help you boost your app using various optimization tools.